Erik Samuelson, Chief Executive, AFC Wimbledon

“There’s a small number of key people I turn to when I am looking for advice or a challenge to my thinking. Kevin is one of them and I’ve sought his advice frequently over the years on a number of often critical campaigns and communications issues affecting AFC Wimbledon.

“I value his ability to step outside of a problem and examine it strategically and objectively. He also has an excellent eye for how an issue might play out in the media, amongst fans and other audiences.”


Mark Bradley, The Fan Experience Company

It’s very difficult to find anyone in the industry with Kev’s insight into and knowledge of clubs and their relationship with their fans. As anyone who has attempted to navigate the complexities of the club/fan relationship knows, you need a steady hand at the wheel and Kev has the substance and experience to guide you. Any club out there that wants to establish and maintain productive relationships with their fanbase should give him a call.


Troels Johnsen, Digital Project Manager at Brondby IF (Danish Superliga), co-founder Det Nye Brondby/Brondby Supporters Trust

Kevin understands the relationship between clubs and fans intimately. His advice and support helped us build the relationship between Det Nye Brondby/Brondby Supporters Trust and Brondby IF, one which over time has helped to improved the experience of and relationship between the club and all its fans,


Alan Seymour, University Lecturer and Consultant (Formerly Course Leader BA Sport Marketing Degree at University of Northampton Business School) & Visiting Honorary Senior Lecture, University of Worcester

I find Kevin an engaging professional and with his undoubted experience and expertise he has much to offer all interested stakeholders in related projects in many sports and communication contexts.

I unreservedly recommend Kevin to any organisation.


Katrina Law, Supporter Representative, The FA Council; Co-Chair, Spurs Trust; Supporters Direct England and Wales Council Member

I’ve worked with Kevin frequently over the past three years. First, in his capacity at Supporters Direct and latterly, as strategic consultant for the Olympic Stadium fan coalition.

I’ve always found him to be professional, driven, intuitive, sharp and switched on in terms of his approach.

Kevin is also extremely personable and an expert communicator, able to conduct conversations on many levels and to engage with numerous different audiences simultaneously.

Highly organised, efficient, self motivated, astute and sincere, with years of campaigning and lobbying experience, Kevin definitely has a lot to offer any organisation or group engaged with him.


Terry Brown, former manager of AFC Wimbledon, current manager of Basingstoke Town FC

I approached Kev through a mutual contact to seek advice on an important piece of public speaking I had to do as a manager at a very critical time. His advice and guidance in ensuring the right words and tone was invaluable. I wouldn’t hesitate to recommend his services.


Jay McKenna, Chair, Spirit of Shankly

We engaged Kevin to undertake an important piece of work for us on structured dialogue and supporter communications with Liverpool Football Club, as part of our broader response to a review of this area already commissioned by the club itself.

Kevin’s expertise and knowledge in the field is second-to-none, and resulted in a thorough, well researched report, which gave a clear assessment of the situation, providing a set of recommendations that we will be taking forward in our work with the football club.

Kevin is also someone who ‘gets it’; he understands football supporters and what is important to them.

If you want to find out more about what I do, head over to my new business, faninsights.co.uk and you can find out how to solve these problems.

Otherwise, have a look around, and if you want a chat, contact me


%d bloggers like this: