Focus Groups for Football Clubs – some lessons

I feel very lucky doing the kind of work I do. I love the interaction with supporters, with officials, directors, owners. There are so many dynamics and relationships in a football club, and they need understanding, people need listening to, conversations need to happen. I’m even luckier that from time-to-time I get to indulge inContinue reading “Focus Groups for Football Clubs – some lessons”

Want to reform football? Then stop and read this….

Following a post I wrote yesterday about Shaun Harvey offering an ‘open goal’ for football reformers, a few people challenged me about it. One or two were curious about what I actually meant when I talked about ‘strategic’. Reform is, well, reform. Isn’t it? We all want that? Can you see the problem already? OfContinue reading “Want to reform football? Then stop and read this….”