Fan Engagement: They can hear you, but are they actually listening? 

I’m not the biggest fan of the term ‘fan engagement’. Of course in general it’s a laudable aim – welcome in fact – that one of the major stakeholders of football should be regarded as more than simply the attendee of a sporting event, or worse still, an inconvenience. However, what does concern me isContinue reading “Fan Engagement: They can hear you, but are they actually listening? “