The Fan Engagement interview: Jay McKenna, Spirit of Shankly

Those who know me will know that my aim as someone who works in football is for clubs, fans and the authorities to understand each other better, and for them to be able to have much better and more productive dialogue, and more meaningful relationships. As part of that, I decided to carry out interviewsContinue reading “The Fan Engagement interview: Jay McKenna, Spirit of Shankly”

The language of Fan Engagement: ‘The critical friend’

One of the most important phrases in fan engagement or fan relations is the term the ‘critical friend’. It is a phrase that many supporters’ organisations these days use, supporters’ trusts in particular. Indeed, part of the whole emergence of this type of fan organisation came from the establishment of the first supporters’ trusts atContinue reading “The language of Fan Engagement: ‘The critical friend’”

Fan Engagement: They can hear you, but are they actually listening? 

I’m not the biggest fan of the term ‘fan engagement’. Of course in general it’s a laudable aim – welcome in fact – that one of the major stakeholders of football should be regarded as more than simply the attendee of a sporting event, or worse still, an inconvenience. However, what does concern me isContinue reading “Fan Engagement: They can hear you, but are they actually listening? “

Fan Engagement & why the National League’s future depends on it

It’s been a a particularly intriguing time over recent months, and particularly so for Football League (EFL) clubs and, most concerning of all, the National League (NL). This is particularly true following EFL Chief Executive Shaun Harvey proposing the biggest change to football since the early 1990s, and mid-2000s, with his 100 club ‘professional’ structure,Continue reading “Fan Engagement & why the National League’s future depends on it”