AFC Wimbledon: Football needs more counterintuition

Wimbledon Manager Neal Ardley has been struggling of late. Six defeats on the bounce, and it’s etched on his face. The pressure must be immense. I know from conversations I’ve had in the past that he’s the kind of manager who takes a lot on his shoulders, and can be quite tough on himself. He’sContinue reading “AFC Wimbledon: Football needs more counterintuition”

Focus Groups for Football Clubs – some lessons

I feel very lucky doing the kind of work I do. I love the interaction with supporters, with officials, directors, owners. There are so many dynamics and relationships in a football club, and they need understanding, people need listening to, conversations need to happen. I’m even luckier that from time-to-time I get to indulge inContinue reading “Focus Groups for Football Clubs – some lessons”

Want to reform football? Then stop and read this….

Following a post I wrote yesterday about Shaun Harvey offering an ‘open goal’ for football reformers, a few people challenged me about it. One or two were curious about what I actually meant when I talked about ‘strategic’. Reform is, well, reform. Isn’t it? We all want that? Can you see the problem already? OfContinue reading “Want to reform football? Then stop and read this….”

The state of ‘Supporter Engagement’ in English football

I’ve been doing a lot of work lately on supporters as ‘stakeholders’. Alongside terms like ‘engagement’, ‘dialogue’ and ‘structured relationships’ it’s become a term that is used a lot, and sadly, abused. I’ve done some recent work on this area for the Liverpool supporters’ trust Spirit of Shankly (more on that soon), but what reallyContinue reading “The state of ‘Supporter Engagement’ in English football”