‘Own AFC’ – Frankenstein’s Monster rises

I pondered for a while before I decided to write this article, largely because I didn't want to give 'Own AFC' the oxygen of publicity. But as we've learned throughout history, there's always someone trying to repackage an idea as new and radically different, when we all recognise it as the same, tired concept, with …

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Campaigns that work: My lessons from The Peoples’ Vote & #walkouton77

The last couple of days I've been looking at and talking about, campaigns, particularly with some of those who as Liverpool fans organised the amazingly successful #walkouton77 in early 2016. It's also a fascinating time, as we see the #PeoplesVote campaign emerge from right at the back of the pack, to now being one of …

What the ‘inventors’ of the beautiful game need to learn

I was speaking on Tuesday this week (8th October) as part of my work with Fan Insights to a group of senior Danish Superliga Executives and officials at an event organised by the Fan Experience Company. It's a pleasure listening to what others have been doing, finding out what works, what doesn't, and what they …

Fan Insights is now live!

If your club doesn't have the know-how to deliver Fan Engagement, or you've been wasting time and money you can't afford on consultation that doesn't work, Fan Insights can help you. You can find us at faninsights.co.uk Fan Engagement isn't about tech, sales or marketing. It's about the relationship between fans and their clubs, and Fan …

Controversy over Everton’s Allardyce shows why fan surveys don’t work

Plenty of people spat out their tea this morning after reading that Everton have sent out a survey to their supporters, part of which is to rate the manager, Sam Allardyce. Allardyce has plenty of critics, but that's not the point. For someone like me interested in Fan Engagment, trying to understand the thinking of …

Fans Eye Radio for Sound Vault and UN World Radio Day

I've recently become involved in an online radio/podcasting station local(ish) to me in Farnham, Surrey, called Sound Vault. The station was set up by an old friend, Paul Simpson, and with the aplomb only he can do it with, has turned it into a good looking, and most of all, good sounding, and professional effort. …

Bristol City ticket price rises: where’s the engagement now?

**Update at 15:00 on 03/03/2018** Bristol City has reversed its decision, issuing this statement: https://www.bcfc.co.uk/news/update-on-201819-season-cards  It would be churlish to suggest that this isn't good, but the problem I have with this statement is that there's no reference to the fact that they got it wrong, and no apology for failing to consult properly. I don't …