Norwich City sign Structured Dialogue agreement with supporters’ trust

More good news today, as Norwich City and the Canaries (Norwich City) Supporters' Trust have signed a 'Memorandum of Understanding' (MOM). I wrote about the relationship a few months ago on my blog. This provides a more secure basis for Structured Dialogue between the two, and also more broadly, means supporters will be consulted on …

Advertisements

‘P’ is for ‘Politics’: Getting Structured Dialogue with supporters’ trusts right

'Structured Dialogue' has been woven into the language of football administration. We have rules (like those introduced by the EFL requiring it twice a year between clubs and fans), directives, guidance, best practice. Clubs operate fans forums, fans parliaments, assemblies, 'focus groups' (a new term in football, which I'm not yet certain differs from fans …

Focus Groups for Football Clubs – some lessons

I feel very lucky doing the kind of work I do. I love the interaction with supporters, with officials, directors, owners. There are so many dynamics and relationships in a football club, and they need understanding, people need listening to, conversations need to happen. I'm even luckier that from time-to-time I get to indulge in …

Supporters: Stakeholders or a public order problem?|Video Blog

Both the language and actions of clubs and the football authorities increasingly see supporters as stakeholders in the game, with Structured Dialogue as a means of managing those relationships. Yet the law concerning the behaviour of football supporters is very tightly defined through acts such the Football Offences Act. The result is that supporters are more …

FSF Survey shows that US style ‘Fan Engagement’ isn’t the answer

Today's FSF fan survey results show that football clubs are still not grasping the need for genuine, properly structured dialogue between fans and their clubs. Clubs have undoubtedly got better at recognising the needs of supporters when it comes to matchday, but they have looked too much to the United States and 'fan engagement', which …