Want to reform football? Then stop and read this….

Following a post I wrote yesterday about Shaun Harvey offering an ‘open goal’ for football reformers, a few people challenged me about it. One or two were curious about what I actually meant when I talked about ‘strategic’. Reform is, well, reform. Isn’t it? We all want that? Can you see the problem already? OfContinue reading “Want to reform football? Then stop and read this….”

Where do fans fit?

I’m looking at communications practice at English football clubs as part of my┬áCIPR PR Diploma personal project. Specifically, I’m looking at whether we see much two-way ‘symmetrical’ communications (where both sides are prepared to change their positions as a result of the relationship and conversations attached to it), why clubs (and sometimes fans too) areContinue reading “Where do fans fit?”