Stakeholder Management

Does The FA rulebook need a tweak for the sake of supporters?

Over the years, as the role of supporters has grown, and the idea of not involving them in the discussion, of consulting them, seems increasingly out of step…

The state of ‘Supporter Engagement’ in English football

I’ve been doing a lot of work lately on supporters as ‘stakeholders’. Alongside terms like ‘engagement’, ‘dialogue’ and ‘structured relationships’ it’s become a term that is used a lot, and sadly, abused. I’ve done some recent work on this area for the Liverpool supporters’ trust Spirit of Shankly (more on that soon), but what reallyContinue reading “The state of ‘Supporter Engagement’ in English football”