Recycled vox-pops: Back to the Future with Fan TV

We’re witnessing a gear-shift in how fans are seen, and heard. Something has arrived that finally gives fans a voice at their clubs, that gives them the right to be heard, and the tools to do it. Apparently, that’s ‘Fan TV’. Particularly, Arsenal Fan TV, whose founder declares little short of a revolution in theContinue reading “Recycled vox-pops: Back to the Future with Fan TV”

Socialising your business the Man City way, not the Tesco way

Socialising your business is something that came up following an enquiry from a student about football clubs and how they communicate using social media. Would social media improve or has it improved the way that they relate to fans (and I would add, community and other stakeholders such as local business, schools, universities and otherContinue reading “Socialising your business the Man City way, not the Tesco way”