Where do fans fit?

I’m looking at communications practice at English football clubs as part of my CIPR PR Diploma personal project. Specifically, I’m looking at whether we see much two-way ‘symmetrical’ communications (where both sides are prepared to change their positions as a result of the relationship and conversations attached to it), why clubs (and sometimes fans too) areContinue reading “Where do fans fit?”

Walking the tightrope the Swansea City way

Swansea City Supporters Trust is often held up as an example of a supporters’ trust actively and beneficially influencing the direction of a club. They’re obviously blessed with the status of being in the Premier League, but I’m not always sure that’s such a great blessing: whilst that’s obviously of great benefit financially we should also rememberContinue reading “Walking the tightrope the Swansea City way”

Decoding The Premier League’s response to the Price of Football

The Premier League in particular has become very adept at shaping the message that it wants people to hear about its competition, and is very successful at it. For years at Supporters Direct, though I didn’t often like what they did – or even sometimes how they did it – I was always in someContinue reading “Decoding The Premier League’s response to the Price of Football”

Northampton Town and the art of managing a crisis in football

Reading Northampton Town Chairman David Cardoza’s rather empty and unconvincing statement on their latest financial trouble this morning (a winding up petition from HMRC) set my mind racing about the ‘art’ (I use the term loosely) of crisis communications in football. Crisis? What crisis? Cardoza’s current predicament is but one of at least three largeContinue reading “Northampton Town and the art of managing a crisis in football”

My guide to PR crisis management

Whilst it’s fresh in my mind, I thought I’d just venture to offer a little bit of advice on crisis mangement in PR. There may well be people better placed than me to advise on managing a crisis, but I’ve done a few, including one-or-two recently, and I think I’ve got some good advice toContinue reading “My guide to PR crisis management”

Socialising your business the Man City way, not the Tesco way

Socialising your business is something that came up following an enquiry from a student about football clubs and how they communicate using social media. Would social media improve or has it improved the way that they relate to fans (and I would add, community and other stakeholders such as local business, schools, universities and otherContinue reading “Socialising your business the Man City way, not the Tesco way”

The people who have most influenced me

If we think hard, I’m sure most of us would be able to think of people who have influenced us. Likewise for me. As someone who came into the field only in my late 20’s, I have been fortunate to have encountered some very skilled communicators who have taught me a lot, and who I remainContinue reading “The people who have most influenced me”