No-one knows us: Millwall’s untold success story with supporters | Case Study

Working in the field of supporter communications and structured dialogue, the stories of failure aren’t hard to find, and writers like David Conn have told those better than I ever could. So I want to get out and find the good stories, the best practice. What’s good and what works, so that I can shareContinue reading “No-one knows us: Millwall’s untold success story with supporters | Case Study”

Relationship building at Norwich City | Case Study

It’s easy to point out the mistakes when it comes to clubs and their relationship with supporters, and I’ve seen my fair share. But what’s equally important is to show the good, the successful – otherwise, how else does good practice spread, and how do we learn and improve? Norwich City FC is a privatelyContinue reading “Relationship building at Norwich City | Case Study”