What the ‘inventors’ of the beautiful game need to learn

I was speaking on Tuesday this week (8th October) as part of my work with Fan Insights to a group of senior Danish Superliga Executives and officials at an event organised by the Fan Experience Company. It's a pleasure listening to what others have been doing, finding out what works, what doesn't, and what they …

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Whatever comes next, Supporters Direct changed the rules of the game…

The recent vote to merge the two national supporters organisations, Supporters Direct (SD) and The Football Supporters Federation (FSF), will have been missed by most of you I suspect. I worked for SD for over 11 years - though you were never simply an ‘employee’, often more like an evangelist, stirring up the congregation, filling …

Fan Insights is now live!

If your club doesn't have the know-how to deliver Fan Engagement, or you've been wasting time and money you can't afford on consultation that doesn't work, Fan Insights can help you. You can find us at faninsights.co.uk Fan Engagement isn't about tech, sales or marketing. It's about the relationship between fans and their clubs, and Fan …

My friend Jacqui Forster

Jacqui Forster. What is there to say? She touched so many people’s lives, and did so much good. I knew her from 2004, when I started working on a temporary contract at Supporters Direct, within about nine months of her starting. That’s when our friendship was really forged: I knew nothing about the rules, and …

Controversy over Everton’s Allardyce shows why fan surveys don’t work

Plenty of people spat out their tea this morning after reading that Everton have sent out a survey to their supporters, part of which is to rate the manager, Sam Allardyce. Allardyce has plenty of critics, but that's not the point. For someone like me interested in Fan Engagment, trying to understand the thinking of …

Fans Eye Radio for Sound Vault and UN World Radio Day

I've recently become involved in an online radio/podcasting station local(ish) to me in Farnham, Surrey, called Sound Vault. The station was set up by an old friend, Paul Simpson, and with the aplomb only he can do it with, has turned it into a good looking, and most of all, good sounding, and professional effort. …

Bristol City ticket price rises: where’s the engagement now?

**Update at 15:00 on 03/03/2018** Bristol City has reversed its decision, issuing this statement: https://www.bcfc.co.uk/news/update-on-201819-season-cards  It would be churlish to suggest that this isn't good, but the problem I have with this statement is that there's no reference to the fact that they got it wrong, and no apology for failing to consult properly. I don't …