Campaigns that work: My lessons from The Peoples’ Vote & #walkouton77

The last couple of days I've been looking at and talking about, campaigns, particularly with some of those who as Liverpool fans organised the amazingly successful #walkouton77 in early 2016. It's also a fascinating time, as we see the #PeoplesVote campaign emerge from right at the back of the pack, to now being one of …

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AFC Wimbledon: Football needs more counterintuition

Wimbledon Manager Neal Ardley has been struggling of late. Six defeats on the bounce, and it's etched on his face. The pressure must be immense. I know from conversations I've had in the past that he's the kind of manager who takes a lot on his shoulders, and can be quite tough on himself. He's …

What the ‘inventors’ of the beautiful game need to learn

I was speaking on Tuesday this week (8th October) as part of my work with Fan Insights to a group of senior Danish Superliga Executives and officials at an event organised by the Fan Experience Company. It's a pleasure listening to what others have been doing, finding out what works, what doesn't, and what they …

Whatever comes next, Supporters Direct changed the rules of the game…

The recent vote to merge the two national supporters organisations, Supporters Direct (SD) and The Football Supporters Federation (FSF), will have been missed by most of you I suspect. I worked for SD for over 11 years - though you were never simply an ‘employee’, often more like an evangelist, stirring up the congregation, filling …

Fan Insights is now live!

If your club doesn't have the know-how to deliver Fan Engagement, or you've been wasting time and money you can't afford on consultation that doesn't work, Fan Insights can help you. You can find us at faninsights.co.uk Fan Engagement isn't about tech, sales or marketing. It's about the relationship between fans and their clubs, and Fan …

My friend Jacqui Forster

Jacqui Forster. What is there to say? She touched so many people’s lives, and did so much good. I knew her from 2004, when I started working on a temporary contract at Supporters Direct, within about nine months of her starting. That’s when our friendship was really forged: I knew nothing about the rules, and …

Controversy over Everton’s Allardyce shows why fan surveys don’t work

Plenty of people spat out their tea this morning after reading that Everton have sent out a survey to their supporters, part of which is to rate the manager, Sam Allardyce. Allardyce has plenty of critics, but that's not the point. For someone like me interested in Fan Engagment, trying to understand the thinking of …