Kev has been passionate about football since he was a kid, and fortunate enough to be part of the story of Wimbledon as both a fan in its most famous playing era, and then as one of the many activists working to save and then reform the club in 2001/2002 as AFC Wimbledon.
He challenges the idea that Fan Engagement is about technological solutions and sales & marketing patter, and is passionate about helping clubs to adopt an approach where the quality of the relationship and how they conduct it is what matters first. He believes this can not only save time, money and resources, but also, actively create opportunities to collaborate and work better with fans.
He’s respected by clubs and the people who operate them, and fans and the people who represent them. This work has additionally been recognised in his fellowship at the RSA, following an eleven-year stint at Supporters Direct from 2004, where he worked with the football authorities, clubs, government and fans as Head of Policy and PR.
Keen to ensure perspective and a professional grounding to his work, he also has a postgraduate diploma in Public Relations with the CIPR (Chartered Institute of Public Relations), specialising in the relationships between football fans and their clubs in England. He is also a CIPR Accredited Practitioner and Member, providing an important set of standards that he works to.
If you want to find out more about what I do, head over to my new business, faninsights.co.uk and you can find out how to solve these problems.
Otherwise, have a look around, and if you want a chat, contact me