Fan Engagement Index launched
Top four divisions scored on relationship with their fans
The first Fan Engagement Index for English football has been launched, scoring each of the clubs in the top four-divisions on the relationship with their fans. It places each club in a league table comprising three areas: Dialogue, Governance and Transparency.
At a time when eyes have turned to a number of clubs in financial distress, it also explains just how crucial it is to be far more connected with their most important stakeholder – the fans.
The first Index sees League Two Exeter City win the title overall. Other clubs in the top-ten include Norwich City, Portsmouth and Reading – whilst Fulham, Brentford, Leicester City and Derby County are hovering just outside.
“What the Index has shown is that a club’s ownership or its size doesn’t need to dictate whether it can be good at Fan Engagement. The table shows all sorts of different clubs doing well”, said Kevin Rye, Owner of Fan Insights, who compiled and published the Index.
The Index also aims to demonstrate some of the good practice in the game being done by clubs, centering around ‘The Anatomy of an Engaged Football Club’.
“What we’ve also shown is that despite there being a lot of work to do for clubs to really excel in Fan Engagement, there are also quite a few positives. I’m pleased to be able to also give credit to several Premier League clubs, Tottenham Hotspur, Crystal Palace and Brighton & Hove Albion, for some of the leadership they are demonstrating from the top in this field.”
The Index will be published annually, acting as a spur for improvement and greater sharing of expertise, knowledge and best practice across the game. It also aims to shake up how Fan Engagement is understood and practiced.
You can download a full copy (including a full table) via faninsights.co.uk