Norwich City sign Structured Dialogue agreement with supporters’ trust

More good news today, as Norwich City and the Canaries (Norwich City) Supporters’ Trust have signed a ‘Memorandum of Understanding’ (MOM). I wrote about the relationship a few months ago on my blog.

This provides a more secure basis for Structured Dialogue between the two, and also more broadly, means supporters will be consulted on wider issues about club identity. The agreement means they’re the second club and supporters’ trust to do so recently, following Fulham’s agreement signed in December.

I reproduce the full article from the club’s website below:

Norwich City Football Club is delighted to have signed a historic memorandum of understanding with the Canaries Trust.

As part of the Club’s on-going commitment to consulting with and listening to its supporters, the memorandum is the latest positive step forward in its relationship with the Trust.

The document was signed by Norwich City Managing Director Steve Stone and Canaries Trust Chairman Robin Sainty at Carrow Road on Wednesday. Also in attendance were Mike Reynolds of the Canaries Trust, and Deborah Dilworth of Supporters Direct.

The new understanding sees the Club commit to meeting with the Trust regularly throughout each year and to consult with them – and other supporter groups – on any major decisions it makes which may affect the identity of the Club.

These meetings will include relevant senior figures from Carrow Road and Colney and will provide a framework for continued open dialogue between the Club and the Trust and its members.

Steve Stone commented: “We’re very pleased to have signed the memorandum of understanding with the Trust. The document serves to underline and formalise what is already a positive and proactive relationship and we look forward to that continuing in the future, as we work together with the Trust and all of our supporters for the long-term benefit of Norwich City.”

Trust Chairman Robin Sainty said: “Football today has become rather impersonal, with fans often struggling to make their voices heard in an industry ruled by money. One of the great things about this club is the fact that it is led by people who don’t live in ivory towers and today’s agreement builds on existing foundations to ensure that fans will continue not just to be heard, but listened to at Norwich City.”

If you want to find out more about Structured Dialogue, or how to more effectively communicate with your supporters, contact me

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