Stumped by ‘Structured Dialogue’?
Or is it ‘Structured Engagement’, or ‘Structured Relationships’? Where does ‘Fan Engagement’ come in? What does all this actually mean? EFL clubs have to do it, and it probably won’t be long before Premier League and National League clubs have to as well, so what should you as a club actually do? The good news is that it doesn’t have to be confusing. I can help you. Start by registering for a free phonecall at the foot of this page.

Finding it difficult to manage your relationships with supporters?
Do you look out at the stadium on a matchday and wonder where to begin? How much time should you dedicate to organised supporters’ groups, or do individual supporters matter more? How much time you should spend engaging on social media like Twitter, or with those online forums?


Is communication a challenge?
It’s not always easy to know how to communicate difficult issues, or make sure that supporters understand what you’re saying. You need to choose the right tools and techniques, on and offline.


You’ve heard the phrase ‘supporters are the lifeblood of their clubs’. You know they’re more than just a ‘customer’, someone you sell to, but what does that actually mean in practice?

The expectations can vary, and it can be a challenge for everyone involved. You’ll find you won’t always get it right, but that’s part of the learning curve. And it can be done well: there are clubs that do some good work in this area, so why not pop over to the ‘Resources’ section and download the top-tips factsheet, or keep an eye on my blog, where I’ll write about best practice from time-to-time.

As a consultant with over 14 years experience of working with supporters all over the UK and Europe, I understand their priorities and frustrations, how they think and what they want. I also know the challenges clubs face in football today, and I build bridges between the two, helping to forge understanding and agreement, while advising clubs on how best to communicate with their biggest stakeholder.

In 2016 I was invited to become a Fellow of the RSA because of this work, and I am also a member of the Chartered Institute of Public Relations.

Don’t just take it from me. This is what my clients say!

I work with clubs, supporters and their representatives to resolve difficulties and establish better relationships that get everyone talking.


Register for a free phonecall
If you’re interested in finding out more about structured dialogue, managing relationships with your supporters,  and communicating better with them, you can sign up for a free phonecall from me, below.